Archive | CMO

The As-A-Service Economy is here to stay

IDGAsAServiceIn modern times we have become very much a consumer culture driven by an abundance of choice spurred on by deregulation, capabilities of new technology, market disruption and innovation.
The As-a-service economy has been fuelled by all of these key factors and allowed multiple organisations to enter these markets, providing both the technology platforms and innovative products for consumers to feast upon it.

The only way for vendors to rise above the melee of available products and services is too constantly innovate and supply services or products which are not available elsewhere with Apple being the undisputed current master here for all to mimic.
Other cloud vendors such as Salesforce are also strong in the As-a-service space for similar reason, by constantly seeking to renew and energise their platform with new innovation, features and tools.
You would not be able to build such innovation, tools and features into in-house platforms and systems at this pace, which lends more strength to the As-a-service argument of whether or not to include at least subtle flavours of it in your enterprise offerings.
The cloud platform may scare many with its ‘perceived’ insecurities and lack of control of data and feature but it enables organisations to set themselves up securely and grow rapidly with little initial capital outlay compared to the complexity of how things used to be.
Cloud services provide easy access, mobility, standardised practices and instant access to well qualified product(s) and subsequent features with often straight forward upgrade paths and clear product roadmaps.
It has also enabled a whole raft of brilliant applications, services and products for organisations of all sizes to augment their system and service portfolio’s with without huge capital outlay and can no longer be ignored.

The rise of consumerisation has driven much of the innovation we see today and this drives a constant lust for innovation and the rapidity of it when utilised in the commercial space.
We all want the flexibility, tools and services we are used to using at home to be available in the workplace and organisations that don’t respond to this will quickly lose staff to those that do.

The other main driver of the As-a-service economy is customer service.
In this more interactive and collaborative mobile focused world, the need for high quality customer service does not diminish but needs to evolve with customers now deserving more dynamic and engaging interaction beyond the traditional call centre or ‘look here’ approach.
If you are not presently positioned as a socially aware organisation that offers high quality, consistent and quick response customer service, your customers may force your hand and go elsewhere or insist you rapidly change your approach. With the advent of the power and pace of social media your poor service can quickly reach epidemic levels if not quickly resolved.

Innovation plays a key part in the way the As-a-service economy evolves with many technologies and platforms to fuel this not yet developed or ready to market with the whole Internet of Things model set to explode it out even further.
As a result, the As-a-service economy is here to stay and will only grow stronger and more prevalent in augmenting the enterprise system and product portfolios that organisations deliver and the services which all of us consume in our daily lives.

 

This post has also been featured on the HP Business Value Exchange here 

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Review of the Gartner Symposium European IT Expo 2013

Gartner 2013 SymposiumI attended the Gartner Symposium IT Expo 2013 in Barcelona last week along with 5000 others.
It was an intriguing event with lots of excellent speakers, sessions and content.

Some of the main themes being pushed out by Gartner were:

  • The Nexus of Forces: Social, Mobile, Cloud and Information – A nexus of converging forces is building upon and transforming user behaviour while creating new business opportunities
  • Master the six essential elements of a digital strategy – 60% of organisations report they have no effective digital strategy. As uncertainty recedes, the digital future emerges
  • The function of IT in business is changing and Gartner believes the best way to cope is to establish two-speed IT, where innovation can be separated from operational IT
  • Gartner describes three types of IT function: systems of record, systems of differentiation and systems of innovations
  • Innovation will require IT to become more agile and work differently, changing your primary suppliers and lots more partnering with smaller, leaner IT companies
  • The Internet of Everything – How the Internet of Things is reinventing industries and driving new usage and business models
  • CIO’s have to master power, manipulation and warfare – they must become comfortable with the idea of power, gathering it, and using it as an essential leadership tool
  • By 2017 smartphones will be smarter than people – not because of intrinsic value but because the cloud and the data stored in the cloud will provide them with the computational ability to make sense of the information they have so they appear smart

There were a couple of things, which caught my eye that I wanted to lift out:

IT Leadership Roles in 2020: The keynote at the Gartner Symposium IT Expo raised a number of interesting points but something that leapt out at me were the references to what IT leadership roles they see will be in play in 2020.
Interestingly and in a different twist to what others are saying, they see the CIO role continuing and the CDO role coming to an end having played its significant part.
They see the CDO role as a transformation and change agent who will lead the digital transformation and implementation of a digital leadership culture within the organisation between now and 2020 before bowing out gracefully with a job well done.
You can view a more in depth piece about this on my blog here.

Who Will Be Your Primary Suppliers in 2017? In confirmation of what I have noticed in recent months is a distinctive trend emerging whereby CIO’s are switching from larger, well-known suppliers to smaller vendors who are leaner and more agile.
This was backed up by the feedback in the sessions and the CIO’s who I spoke with at the Gartner Symposium IT Expo.
This is an interesting and positive trend as it allows the market to thrive with more up and coming vendors allowed to pitch for and win contracts by showing real innovation and enthusiasm to get the job done where they may have previously been frozen out at the RFP stages through staid supply chain processes.
To further highlight this shift, Gartner stated in their keynote session that their recent CIO survey showed that the majority of CIO’s would change their primary suppliers by 2017.
You can view a more in depth piece about this on my blog here.

The Gartner Symposium European IT Expo is a very worthwhile event for CIO’s and IT leaders to attend with excellent networking potential.
Couple this with a great location, excellent local restaurants and warm sun in November and you can see why it’s such a popular event.

This piece has also been posted on:
The Business Value Exchange in my position as CIO ‘Thought Leader’ and Featured Contributor

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IT Leadership Roles in 2020

IT LeadershipThe keynote at the Gartner Symposium IT Expo here in Barcelona this morning raised a number of interesting points but something I wanted to lift out and explore in a bit more detail was the references to what IT leadership roles they see will be in play in 2020.

Interestingly and in a different twist to what others are saying, Gartner see the CIO role continuing and the CDO role coming to an end having played its significant part.
They see the CDO role as a transformation and change agent who will lead the digital transformation and implementation of a digital leadership culture within the organisation between now and 2020 before bowing out gracefully with a job well done.
If you think about this I believe it makes a lot of sense – it frees up both the CIO and CMO to concentrate on innovation, adding value, meeting their strategic objectives and engaging their client bases.

My only reservation was why wait until 2020 to get this done and instil a digital leadership culture across your organisation?
Surely those who jump on this now and instil a digital leadership ethos throughout their organisations will steal a march on those that postpone or delay the inevitable.

What is becoming more apparent is that by 2020 all leaders no matter what business unit they lead will be expected to have digital skills (and rightly so).
This is key and executives who don’t currently know what digital technologies can bring to their organisations really need to start finding out or risk being left behind.
CMO’s have been working with digital for a while and this has led to the CIO Vs. CMO debate but digital is and will be such an integral part of any organisations strategy, the whole leadership team needs to get involved and work together to enable it.

The rapid rate of improvements in technology means that it will only get easier to implement and manage the digital transformation within your organisations and instil the necessary digital leadership backbone.
Everyone is trying to get one step ahead of the competition and those who correctly identify, digitalise and engage with the right objectives now will quickly launch themselves ahead of the competition.

So, a slightly different angle on what the IT leadership roles may look like down the line but refreshing to see a different viewpoint.

What do you think?

This piece has also been posted on:
Here on the Samsung Business site
The Intel IT Peer Network in my position as IT Industry ‘Thought Leader’ and Featured Blogger

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The Changing Role of The CIO

ChangingroleCIOThis is my first piece for Samsung Business and is published here on the Samsung at Work site.

There are always many theories on the position of the CIO role, from the CIO role is dying through to should they be renamed the Chief Innovation Officer. The truth is that many still do not understand the CIO role and its place within the organisation. Many CEO’s and CFO’s still find it hard to understand IT and just see it as a money laundering operation rather than something that can add real value to the bottom line. It’s really up to CIO’s to stand up and be counted and show not only what they can bring to the table but prove they can be strategic, customer facing and deliver both innovation and revenue whilst making sure the technology still operates.

There is no doubt the CIO role has and is evolving constantly but that is true to say of all c-suite positions who want to stay relevant and ahead of the game.

As technology moves at such a pace, so must the CIO understand and work out the best way(s) to leverage it to add best value to their organisation.
Technology has seeped more in to our everyday lives and as a result the roles that manage it must adapt to become more innovative and constructive in the ways they use it.
Gone are the days of just making sure the equipment is in working order and the datacentre is operational – CIO’s are now measured on what they deliver to the bottom line and rightly so.
If you want a seat in the boardroom, you have to earn it and work very hard to keep it.

As the CIO role evolves it naturally starts to touch a lot of other technology areas such as digital and mobile.
This is where people are now saying they enter the CIO v CMO battleground with the victor seemingly the one who owns the digital space and ultimately the technology piece.
Politics aside, what’s to stop both working together? A quality CIO and CMO alliance would be a really formidable force in terms of delivering innovative and strategic solutions built around the needs of the customer.
Many companies are struggling with this ‘middle ground’ and anointing a new role, the Chief Digital Officer (CDO).
Does this only add more mud to the water of who owns what or is this another career path for marketing savvy CIO’s or tech savvy CMO’s?

What I do know is that if you add tangible value, deliver your strategic objectives, beat your KPI’s and deliver innovative solutions, you can choose your own job title and sit wherever you want in the boardroom.

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